In early 2025 we set out an ambitious “Vivid Vision” for our team to grow our impact and scale up our work, and the end-of-year results demonstrate significant progress across all our initiatives. In total, we positively impacted more than 1.3 million families!
Below, watch a 15-minute update sharing our 2025 impact, presented by our president, Connor Boyack — or scroll down to see text and infographic versions.
Children’s Entrepreneur Market
In 2025, we nearly doubled our reach, serving over 45,000 kids through our entrepreneurship curriculum and market experiences. In our program, kids sell real products for real money, learning financial literacy firsthand in ways that far surpass classroom instruction.
We also expanded to all 50 states and secured media coverage in every state—1,420 media hits total!
We also awarded $50,000 in scholarships (cute video here!), and our youth entrepreneurs generated over $3.8 million in revenue!
The Tuttle Twins
Our flagship family education program grew significantly in 2025, from just over $7 million in gross sales in 2024 to over $13 million this year.
Over 400,000 new readers began using Tuttle Twins materials in 2025. In total, we’ve sold nearly 7 million copies of our books!
Another exciting update: our Academy of digital courses for teens now has 250 lessons and has been surging in popularity.
Libertas Institute
Our award-winning think tank impacted over 584,000 families this year with the legal reforms we’ve enacted.
We operate with a “nail it, then scale it” approach—we first pass innovative reforms in Utah (four this year!) and then expand them to other states. In 2025, we introduced 26 bills in different states to expand our reach.
This year’s reforms passed include:
- Prohibiting the government from automatically collecting and storing the blood of newborn babies.
- Expanding the types of locations where microschools can operate without bureaucratic permission.
- Requiring local governments to establish a transparent, predictable process for approving innovative business types not covered by current zoning laws.
- Eliminates accreditation requirements for applicants seeking state licensure for their profession.
Praxis
This year, we acquired Praxis, a career accelerator that helps young adults skip college, save time and money, and secure a well-paying entry-level job.
In 2025, we rebuilt the team, the program, and the branding—and after a late fall soft launch, ended the year with 62 participants who saved a total of 158 years of their time by opting out of college.
We conducted 18 professional development workshops for participants and alumni, signed on 38 new hiring partners to offer jobs to our growing network of students, and overall made a $13.5 million impact on the lives of 2025 participants by helping them avoid tuition and gain 3.5 years of extra income.
Overton Insights
In 2025, we launched a new initiative to conduct highly accurate public policy polling to understand voter sentiment better (to assess how best to shift it through our policy reforms and other efforts).
Before expanding our services to outside clients, we spent this year honing our craft and focusing on four quarterly polls, which attracted 91 top-tier media mentions and totaled over $29 million in earned media value, along with over 2 million impressions across traditional and social media.
Libertas Action Coalition
As we grow our national network of families and provide them with experiences and education to deepen their understanding of and alignment with the ideas of freedom, we have considered how best to continue supporting these families once they are educated.
Enter the Action Coalition, a new initiative we launched this year to connect these families to opportunities in their communities and states to engage in the fight—whether through internships and job openings, civic engagement opportunities, and more.
This new effort attracted nine new partners in 2025, and we launched eight communication campaigns, engaging over 155,000 families! Much more to come.
It’s been a whirlwind year of growth, but in truth, we’ve been laying the foundation for much greater impact in the months and years ahead. Expect significant growth within Libertas Network.
Your financial support fuels this growth and is critical to our ability to launch new initiatives, scale existing ones, and serve more families. Please consider expanding our ability to grow further, faster, with a generous donation today:
Below is an infographic highlighting the successes we shared above:
