Children’s Entrepreneur Market Awarded the Peterson Prize

The Children’s Entrepreneur Market was honored today as the winner of the 2023 Gregor G. Peterson Prize in Venture Philanthropy, a prestigious award given to only one organization each year whose leaders have high integrity, bold ideas, and exciting visions to advance liberty. We were selected from among 100 other amazing applicants.

After first launching in Utah, the Children’s Entrepreneur Market program successfully expanded to six new states in 2023 and will expand to 20 more states in 2024, giving more than 25,000 children an opportunity to try their hand at business. The program aims to operate in every state by 2026, with a 5-year goal of being in more than 200 metro areas serving half a million children each year.

The market staff specializes in identifying and securing venues that bring large numbers of a diverse community together where hundreds of authentic interactions are possible. Children develop valuable life skills in this family centered project as they practice the fundamentals of running a small business, all while having fun!

On delivering news of the family’s decision, the Petersons conveyed, “We believe the Children’s Entrepreneur Market can touch and shape a lot of young lives.  The little businessmen and businesswomen joining the Children’s Entrepreneur Markets will learn life-defining lessons about freedom and hard work, and they’ll carry these lessons with them throughout their lives.”

The $250,000 prize honors Greg Peterson’s core business principles—including teamwork, innovation, and an entrepreneurial spirit—and applies these values to the nonprofit sector. Peterson was a pioneer in the field of venture capital from the San Francisco Bay Area.

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