Today, we’re thrilled to announce a major milestone for Libertas Network: we have acquired Family Brand, a platform where families create their own mission, vision, values, and identity to build a strong, intentional family. This acquisition is a powerful next step in our mission to support the family as the most important unit in society. With Family Brand, we will help parents to raise kids who know who they are and how to make good life choices.
Why Family Brand Fits Our Mission
Libertas Network believes that strong families are the foundation of a free society. When families are intentional about their identity, values, and culture, children grow up confident and capable. When families drift, the broader culture fills the gap by default. Family Brand has spent years helping families to unite around their own vision and design the family culture they actually want.
Founded by Chris and Melissa Smith, Family Brand was born out of their own marriage. The Smiths realized that no one was offering parents a real blueprint for families to establish a meaningful identity, as companies do when establishing their brand. They have since helped hundreds of families around the world to create their own Family Brand. With this acquisition, we’re doubling down on our conviction that the work of building a free society starts at the dinner table, not in legislation or curricula. Family Brand’s proven framework perfectly complements our broader effort to equip families to raise critically thinking children outside the conveyor belt of conventional schooling and culture.
How We’ll Grow and Expand Family Brand
In acquiring Family Brand, we are focused on taking it to the next level. Over the next few years, we have ambitious plans to support its growth and expansion in ways that will amplify impact:
- Scaling the Program: We’ll focus on growing the number of families enrolled in Family Brand Foundations (the core curriculum) each year, expanding cohorts, and exploring ways families can plug in so more parents have access to the blueprint.
- Enhancing the Curriculum: While the Foundations program is already powerful, we’re exploring ways to strengthen it with new and improved content, additional tracks, deeper integration with our work at Libertas Network, and tools that make it easier to live out your Family Brand in everyday life.
- Expanding the Platform: Family Brand has built an incredible set of products that meet parents where they are. We’ll invest in expanding access to these, and explore other products and verticals to both enhance the existing Family Brand product portfolio and to serve new customer segments.
This is just the beginning. With Libertas Network’s resources and vision, Family Brand will evolve into an even more powerful engine for cultural renewal, proving that strong families happen by design. Chris and Melissa aren’t going anywhere; they’ll continue to play an active role — and together, we’re excited to reach more families than ever before.
Libertas Network’s president, Connor Boyack, said, “Family Brand is exactly the kind of work we exist to champion. Melissa and Chris have built something rare, a practical, proven way for parents to design the culture and legacy of their own home. Everything we do at Libertas, from education reform to policy work, ultimately comes back to the family. Strengthening the family strengthens everything else. I can’t wait to see what we build together when we put real resources toward helping hundreds of thousands of parents to lead their families with intention.”
Co-founder Melissa Smith said, “When Chris and I started Family Brand, our dream was to put the blueprint we wish we’d had into every home that wants one. Joining Libertas Network is the answer to that dream on a scale we couldn’t have reached alone. The Libertas team has shown they can build an expansive community of families serious about how they raise their kids, and that’s the exact audience we wish to serve. We couldn’t be more excited about what’s ahead.”
Looking Ahead
At Libertas Network, we’re not content to fight cultural battles downstream while the upstream source, the family, goes unsupported. With Family Brand joining our network, we’re giving parents the tools to shape something schools and policy never could: their own family, designed the way they actually want it, with a legacy worth inheriting. Strong families build a strong, free society. That’s the work, and we’re all in.
If you’re a parent ready to take the reins, learn how to create your own Family Brand.