Today, we’re excited to launch Overton Insights—a new public polling company owned by Libertas Network. At Libertas, our mission is to change hearts, minds, and laws for a freer society. Overton Insights brings us closer to that goal by delivering data-driven clarity on what people think and where we—and our partner organizations across the country—can drive change.
Here’s why we’re doing it, what makes it unique, and how it fits into our vision of empowering individuals to live freer, fuller lives.
Why Overton Insights?
The name “Overton” comes from the Overton Window—the range of ideas society considers acceptable at any moment. That window moves when we understand public sentiment and act on it. Polling is the key to that understanding. Overton Insights isn’t just about collecting data—it’s about revealing what people believe, what they’re ready for, and where we can expand the horizons of freedom.
We launched Overton Insights because data is power in the fight for liberty. From civil rights to economic freedom, history shows that knowing where people stand can turn bold ideas into reality. With Overton Insights, we’re bringing that same insight to today’s push for individual rights, free markets, and personal agency.
What We’re Doing—and Why It Matters
Overton Insights is built to stand out. We’re creating one of the most transparent polling operations in the country, committed to accurate, reliable results. Here’s what defines us:
- Unmatched Transparency: We’ll lay it all out—our methodology, sample sizes, and data will be open for anyone to see. No smoke, no mirrors—just honest polling.
- Nonpartisan Accuracy: Overton Insights is completely nonpartisan. We’re not here to cheerlead for any side or party. Our polls will reflect the truth, even when it doesn’t match the policy areas we at Libertas believe in. That’s intentional—it shows us where the real work of changing hearts and minds lies.
- Liberty-Focused Insights: We’ll probe attitudes on the issues that matter—individual rights, free markets, and limited government—while tracking where the Overton Window can shift.
- Fun and Attention-Grabbing: Alongside the serious questions, we’ll toss in fun political and cultural ones—like “Who’d win in a debate: George Washington or Abraham Lincoln?” or “Pineapple on pizza: yes or no?” These will spark buzz, draw media attention, and keep people talking.
For now, we’re partnering with a well-respected, highly rated pollster to ensure our data is top-notch from day one. Soon we’ll bring our polling in-house, not just for Libertas needs but also to support other think tanks and organizations advancing freedom. This is just the beginning—Overton Insights will quickly grow into a resource for the broader liberty movement.
Why does this matter? Because the fight for freedom needs more than guesswork. Too often, we’re flying blind or stuck in echo chambers. Overton Insights changes that. It’s about knowing where people stand—especially when it challenges us—so we can build smarter strategies and win real progress.
How It Complements the Libertas Network’s Vision
The Libertas Network is dedicated to building a freer future through education, policy reform, and community empowerment. From the Tuttle Twins teaching kids about liberty to the Children’s Entrepreneur Market inspiring young innovators, and now Praxis helping young adults launch successful lives without a college degree, our work is about connecting with people and transforming systems. Overton Insights amplifies that mission by adding a layer of precision we’ve never had before.
Here’s how it fits:
- Guiding Policy: Our policy think tank, Libertas Institute, will use Overton Insights’ data to craft policies that align with what people are ready for, scaling our impact nationwide.
- Sharpening Education: Family programs like the Tuttle Twins spark curiosity about freedom. Overton Insights will show us how families and communities respond, helping us refine our outreach.
- Driving Cultural Shifts: While our educational efforts plant seeds for the long term, Overton Insights gives us real-time intel to move the Overton Window now—whether the data backs our views or not.
Think of the Libertas Network as a movement fueled by vision and action. Overton Insights is our lens—offering a transparent, accurate, and sometimes surprising view of where people are and where we can take them. With 15 years of combined polling experience already, the Overton Insights team is not just polling the present—we’re shaping the path to a freer future.